Another one of these projects that seem to come out of nowhere. Although... ? I spent a few days at the coast in the summer. There I became interested in these commercial sculptures like cooks swingin pizzas, giant soda cans, polar bears devouring a Sundae... the shape of leisure. I took some snapshots of these items and the one I used for this advert was just perfect. Swirl 'till you hurl, switch to swirl. What if I was italian, driving a van selling icecream? I would surely want this kid to show up everyday. ICE CREAM! The link tells you where to find this kid and how he was conceived.